A conversation series with leaders in media, marketing and technology that
probes how the pathways to gaining
attention have changed for media – and
are on the cusp of changing even more
in a new era of AI and other immersive
technologies. Hosted by The Rebooting
founder Brian Morrissey.
Powered by KERV
Attention is the cornerstone of the media business. Capturing and holding attention separate the winners from the losers.
How attention is gained has changed with a media environment driven in large part by algorithms, and is on the cusp of further change as power shifts to individuals over institutions, and AI enables the creation of near limitless options for attention. Over three days, The Rebooting and Kerv are gathering together industry leaders to discuss the shifting battle for attention. Conversations will delve into how to benefit from AI tools that enable deep personalization and efficient processes while mitigating the threats to existing attention-based media business models and the risks of AI-driven “content overload,” misinformation and a lack of diversity in media perspectives.
The event is organized around three key pillars:
-The Future of Sustainable Media & Publishing Models
-The Future of TV & Streaming
-The Future of AI, Technology, & Creative
12-12:30 Attention Based Buying | Brendan Spain - VP, Advertising, Financial Times x Lauren Douglass - Head of Marketing, PMG
12:30-1 Responsible Media | Kirk McDonald - CEO, GroupM NA
1-1:30 The TikTok Creator Economy | Adrienne Lahens - Global Head of Operations, TikTok
1:30-2 Modernizing Media | Bonin Bough - Co-Founder & Chief Strategy Officer, Group Black
2-2:30 AI As A Force for Good | Gary Mittman - CEO, KERV x Peter Hamilton - Senior Director of Ad Innovation, Roku x Esco Strong - Head of Product Strategy, Samsung Ads
2:30-3 Beyond The Game | Adam White - CEO, Front Office Sports x Sebastian Tomich - Chief Commercial Officer, The Athletic
3:30--5:30 pm: The ‘New Attention Economy’ Cocktail Party at KERV Cafe
Join The Rebooting & KERV for cocktails, light bites, & a DJ as we kick off the week!
12-12:30 Meet The Modern Gamer | Sarah Looss - Head of Sales, Americas, Twitch x Sarah Leccacorvi - Head of Content & Creative, Havas Entertainment
12:30-1 Streaming's Next Chapter | Fernando Romero - SVP of Digital Advertising Sales, TelevisaUnivision x Kern Schireson - CEO, Known
1-1:30 The Ever-Changing Creator Economy Landscape for Brands | Jamie Gutfreund - Chief Growth Officer, Whalar x Ryan Stern - CEO & Co-Founder, Collectively
1:30-2 Unpacking CTV's Full Ad Potential | Miles Fisher - Head of Ad Platform and Growth Sales | Roku, Roku x Joe Marchese - Managing Partner, Human Ventures
2-2:30 The Modern Media Playbook | Lisa Howard - Executive Vice President, Global Chief Revenue Officer, Hearst
2:30-3 Inside the CTV Ecosystem | Justin Evans - Global Head of Analytics & Insight, Samsung) x Julie Triolo - SVP of Research & Marketing, Vevo
12-12:30 AI Meets TV | Shani Kugenthiran - Digital Advertising Strategy & Product Director, Paramount x Marika Roque - COO & Chief Innovation Officer, KERV, moderated by Alan Wolk - Co-Founder/Lead Analyst, TVREV
12:30-1 Media Everywhere All at Once | Claire Wyatt - Vice President of Business Strategy & Marketing Science, Albertson's x Mark Grether - VP, General Manager, Uber
1-1:30 Content & Commerce | Josh Feldman - CMO, NBCU x Jay Wolff - Chief Revenue Officer, KERV
1:30-2 Reasons for Optimism | Christine Cook - CRO, Bloomberg
2-2:30 Influencer Journalism | Liz Gough - Co-Founder & COO, Puck x Ben Smith - Co-Founder & EIC, Semafor
2:30-3 AI + Creative | Myra Nussbaum - CCO & President, Havas x Rei Inamoto - Founding Partner, I&CO